'You'll see presence across a number of different areas, both in pregame shows and signature shows like 'SportsCenter,'' Morrison said. It's similar to the strategy Penn tried with its previous Barstool Sportsbook, letting users bet against Barstool personalities like Dave Portnoy.ĮSPN Bet will be promoted on ESPN's broadcasts, the duo said. These folks will have their picks of the day displayed for users on the app and have been filming commercials, Morrison said. The sportsbook will tap into ESPN's recognizable talent, Snowden said, from Scott Van Pelt to Elle Duncan to Pat McAfee. Here are the six ways Morrison and Snowden said ESPN Bet plans to lean into the sports network's existing domains to elevate the sportsbook, both at launch and in the coming months: Listed among the featured bets is the 'Pat McAfee Parlay Special,' hinting at the ways Penn plans to tap into ESPN's talent pool. Account icon An icon in the shape of a person's head and shoulders.
